Why Subscribe
đ¨ Right now, every UXer is scrambling to become AI-literate so they don't get replaced.
Thatâs not your career threat.
Irrelevance to power is.
And it always was.
AI didnât change what gets you promoted.
It just made the thing that was always true impossible to ignore: your career lives or dies on whether leadership sees you as someone who shapes decisions, not someone who ships screens.
The more capable you are, the more likely you are to be used rather than trusted.
Harder problems. Bigger scope. Cleaner execution.
And less say in what actually gets decided.
This is true at the Staff and Principal level.
Itâs ALSO true once you have a leadership title.
UX Mentor Diaries is for people who have already âmade itâ on paper but are quietly discovering that skill, effort, and seniority do not translate into authority.
What you can expect here
NEITHER motivational content. NOR generic leadership advice.
I write about:
How decisions really get made at very senior/leadership levels
Why influence erodes even when work quality is high
The quiet ways credibility compounds (or disappears)
What to do when responsibility grows faster than authority
The goal of this substack is to help you REASON BETTER in ambiguous, political, high-stakes situations (before negative consequences show up)
Who this is for (and who it isnât)
UX Mentor Diaries is written for:
Senior ICs, Staff+, Leads, and Directors
UXers working inside large or complex organizations
People who already know how to do the work
What happens if you donât fix this
The market is contracting again. Your team gets cut from 8 to 4. You survive, but now youâre doing the work of 2 people with no title change.
A Director role opens internally.
They give it to someone from Product who âthinks more strategically.â
You start job hunting and discover every Director posting wants âexecutive stakeholder managementâ and âcross-functional influenceâ â none of which appear on your resume because you spent 5 years proving youâre a great designer instead of proving youâre a leader.
The window doesnât close with a bang. It closes while youâre heads-down in a Figma file.
The game has rules. This newsletter teaches them.
Free vs. Paid
Free subscribers get one issue every Saturday that surfaces common UX career and influence patterns + previews of the premium content.
Paid subscribers get:
Full access to every issue, including the full UX Influence Index
Deeper analysis of real, messy situations UX leaders face every Wednesday
Writing that connects patterns over time
6 Influence Learning Tracks, including
100% off all Premium Toolkits, including Brag Sheet Career Transformation System
đŁď¸ SoâŚWhy Listen to Me?
Because this isnât theory.
I spent 25+ years inside the rooms where design budgets get approved and careers get decided, including most recently as VP of UX at JPMorgan Chase. American Express before that. Led a large international design team at a Swiss tech startup in-between. Worked at several agencies before that.
Influence ârulesâ are same everywhere.
So I reverse-engineered how organizations actually decide who gets promoted â and built a system around it.
Most UX career advice tells you to âbe more strategicâ or âbuild executive presence.â
Thatâs like telling someone to âbe taller.â
And thatâs why I built â´
This is the same playbook Iâve used to help 2,400+ designers:
đ Go from Senior IC to Director in 6 months
đ Get out of career stalls after years of being overlooked
đ Lead multimillion-dollar product initiatives without the title
These 6 Influence Learning Tracks treat political intelligence, strategic visibility, and stakeholder influence as designable systems, not personality traits, not soft skills, not luck.
Great work doesnât speak for itself.
Careers donât stall by accident.
And influence is rarely distributed fairly.
This substack exists to help you see those dynamics clearly â and ACT deliberately instead of reactively.
What people say
đ¨ A note on Leadership Coaching
For readers navigating specific, high-stakes LEADERSHIP decisions, I also offer very limited 1:1 UX leadership coaching, separate from this newsletter.
đ° Can your company pay for this?
Many of my readers expense their subscription through one of these:
Learning & Development
Professional development budgets
Manager-approved reimbursements
To make the process easier, I provide ready-to-use justification templates:
You can find both here â´
Join over 8,600 experienced UX ICs and leaders who have stopped reacting to office politics and started leading multimillion-dollar product initiatives.
Your ânext level of leadershipâ starts with the first issue ;)
âMarina




