How to Guide Your CEO's Enthusiasm for "Shiny New Features" into Meaningful Product Evolution

4 strategies for taming the chaos of "competitor-driven design"

👋 Happy Saturday, my dear UX friends, Marina here!

Welcome to this week’s ✨ Saturday edition ✨ of UX Mentor Diaries. Each Saturday, I tackle readers’ (and my students’) questions about building strategic influence as a UXer, driving impact, and accelerating UX careers.

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Today, let's help this fellow UX leader who's dealing with a challenge many of us have faced ↴

"I'm the Head of UX at a Series B startup, and I'm struggling with a situation that's making me question everything. Our CEO, while brilliant and driven, has this habit of completely changing our product direction every time they see a new competitor feature. Last week, it was [Competitor A]'s AI assistant. Th…