👉 “How do I stop explaining design like a designer and start communicating like a partner?”

This is where influence dies (and how to stop it).

👋 Happy Saturday, my dear UX friends, Marina here!

[Real Coaching Call. Thursday. 7:40 PM.]

Client:
“I walked her through the flows, the rationale, the research. She nodded the whole time, and then said, ‘Okay, but for now, we’re just gonna keep the old version…”

Me:
“What was the frame you used going in?”

Client:
“I explained the changes, the user feedback,…